GM Phy-digital CMF — Ahyoung Roh CMF

General Motors Cadillac Sponsored CMF

This project was sponsored by General Motors.

Ahyoung Roh, Ruby Park, Valerie Ponce

08. 2022 Two weeks sprint

Special Thank You

Thank you so much for the support of the General Motors team and professors Kimberly Marte & Kevin Bread & Shawn Campbell from ArtCenter College of Design.

X

CMF X Final Presentation

We created a phy-digital release for Pebble Beach Concours D'elegance with an interactive experience of Virtual Reveal to connect users' on-site experience.

Imagine

Sometimes we get overwhelmed in life. Imagine having the opportunity to leave that all behind to enter a new experience.
Awakening

One that is a point of awakening; or discovery. The goal is to find a solace that is uniquely different from meditation.
Freedom

This solace is a place of pure expression and freedom. You depart while embracing the feeling of euphoria.

(GM Cadillac Team gave persona)

Our user values style and confidence, while also being driven in their unconventional way of life.

This physical material board, featuring a warm neutral palette with accented tones named Rising Star inspired by our user's lifestyle.

In Real Life Interior, we showcase various sustainable CMF options. Our welcome screen seamlessly blends in with the instrument panel.

Bio-mimicry also inspires the Texture itself.

Sorry for the mobile viewers! The below images might not work for the mobile version.

METAVERSE

DISCOVERING SOLACE

METAVERSE MATERIAL TRAY

Discovering solace in meta is an intangible experience that requires user input.

PHYSICAL TO METAVERSE MATERIALS

MATERIAL AFFECTING THE ENVIRONMENT

IRL MATERIALS CAN BE COMBINED TO GENERATE META MATERIALS

METAVERSE MATERIALS VARIATIONS

The CMF palette creates meta-materials by combining real-life materials.

Pebble Beach Phy-digital Experience Showcase

Upon entering this area, the left-hand display will showcase digital representations of the materials as you walk. You can interact with and select the materials as you proceed along the path. As you do so, you will notice that the surroundings change accordingly.

Both real-life and meta-materials can be experienced in the Discovering Solace environment.