Hoka Sponsored _Sustainable CMF
Ahyoung Roh, Ruby Park, Tanner Pelkey
07. 2022 (Two-week Sprint)
For two week sprint, we were assigned to innovate a CMF vision for FLY HUMAN FLY’s most athletic product.
Each team created a trend report and user persona to influence the CMF innovations for HOKA FLY.
Explore the contrast between digital and physical palettes, the super and the human, and how can we apply that to footwear.
What is the future expression of fly? Our fastest, most athletic product?
How do we separate ourselves in a crowded market space and bring a unique ROV?
READY SET TREND!
Current CMF Trend Observation
Caring Nature
Concept Logos
Neon Dream
Lightweight Translucency
Duotone Gradient
Large Open Knit
2024 Color Moodboard Flourishing Desert
2024 Material Moodboard Flourishing Desert
2024 Finish Moodboard Flourishing Desert
Sorry for mobile viewers! Below final presentations are impossible to view in mobile. Please come back to pc/mac to read all! Thank you
